Saturday, November 11, 2006
Bought-free!!!!!
Today was a very unusaul saturday, for once I was not in the mood to step out. I was happy lazying around in my den, munching ruffles and watching some senseless hindi movies, hearing songs rather than listening to them. Just one of those days, I guess! Not that I was in a bad mood, I was elated at the thought of playing soccer, the one activity that I profess to every youngster and try to follow myself, earnestly. It gives me tremendous sense of completion and satisfaction. I am myself in those studs of mine. Attentive, aggresive, sporting, charged-up, chirpy, careless. I feel like a wild horse, who is watched but not observed. I take in my stride a million embarassing moments, which on any given day on the road would be so un-wordly. Anyways, after a game of soccer, I came back home rather tired. Blessed I felt, when I saw to what good use my parents had put this saturday. They had done some grocery shopping.I sat down to unpack the stuff and place it in order. As I removed label after another of household groceries, I could see a general trend developing right then and there. I realised how my parents had been induced in to buying more stuff than we would need in the coming weeks. There was something free with everything. Some combinations were really hilarious. The best one being a free coupon for Cafe Coffe Day worth Rs 40/- with a toothpaste...hahahaha!! I was in splits. It was so evident that the prices had been substantially increased to incorporate the offers. I asked my parents if they realised that aspect. To my amazement, my parents answered in the affirmative. Wow!! Now that's some marketing, guys.....As I emptied plastic after plastic, I relaised how these MNCs had unravelled the psychology of an average Indian buyer. My parents today, like million other Indians who shopped with them on this saturday, the 11th of November, were 'bought in to the idea of free' shopping!!!! I shall not complain though.....I am happy, for two reasons.Firstly, some where with in me, I share a few feelings in sync with my parents, a sense of victory, a kind of feeling of superiority over the seller, for a buyer today has a lot many options, has the say. Secondly, I thoroughly relished my free coffee tonight......Lol!!!!
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1 comment:
nice blog!!!
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